Month: October 2021

While your event brand should reflect your organisation’s brand, it can (and should) have a brand of its own! Event branding tells a story, increases awareness, and helps your audience to understand who you really are and why your event is important. However, it’s only through a well-planned and cohesive approach that you’ll experience the… Continue reading Top tip: how to maximise your event branding

When ABTA’s Chief Executive, Mark Tanzer, said last week that he was looking forward to doing something for the second time at next year’s Travel Convention, I had to smile. In 2019 we organised ABTA’s first Travel Convention to take place in Asia, when it took place in the fabulous neon-lit city of Tokyo.  In… Continue reading There’s a first for everything