Top trends and travel insights
January 28, 2020
We enjoyed organising another Question Time event for the Chartered Institute of Marketing’s Travel Group. Attended by in-house and agency travel marketing professionals, the event provided an opportunity to learn more about opportunities and developments in travel marketing. The evening commenced with a drinks reception before Pippa Jacks, TTG Media’s Group Editor, moderated two panel discussions. Panellists included industry experts, Travel Marketing Awards Judges, and a number of winners from the 2019 Travel Marketing Awards.
The first panel addressed the 2019 Turn of Year Peaks campaigns and debated whether TV is still an effective way to reach audiences.
The second panel discussed the issues and developments we can expect to see come to the fore in 2020 and beyond for travel marketers. From the digital trends and social platforms to look for, to how the relationship between brands and influencers is changing, the debate provided the audience with substantial food for thought!