Success in sizzling Split

Four hundred delegates headed to the sunny and picturesque Croatian town of Split last week for ITT’s Conference. With 30+ degree heat, idyllic sea views, its own private beach, infinity pool, Spa and numerous luxury facilities, the 5* Le Méredien Lav Resort proved to be a fantastic venue to host the Conference.

The 19 conference sessions focused on ‘The Opportunities of Change’, as speakers encouraged delegates to be more responsive to change and explore new business initiatives. Some of the industry’s most recognisable figures shared their insights, with delegates hearing from British Airways, easyJet, VisitBritain, TUI Destination Experiences, and many more.

Mooly Eden, the Former Senior Vice President at the Intel Corporation, challenged delegates to embrace the exponential growth of technology, and senior figures from A-ROSA River Cruises, CLIA, and MSC Cruises shared how the cruise market is changing the perception of cruising through digital campaigns, technology and ship launches.

Other highlights included a talk from travel-outsider and Judge, Professor Jo Delahunty QC, who shared how taking the time to listen and understand your customers is a more effective way to communicate than diving in with a sales pitch. Peter Moore, the CEO of Liverpool FC, also captivated delegates as he addressed how the leading football club has increased its fan base at a global and local level and the extensive work they do to support the local community.

Students at Leeds Beckett University joined ITT Board Members Claire Steiner, Danny Waine and ITT Members, Louie Davis and Lee Ainsworth, as they delivered a thought-provoking panel debate about the lack of tourism businesses offering career opportunities and experience to young budding talent.

Closing guest speaker, Amar Latif, an entrepreneur and blind traveller, remains a highlight of the event. From trekking across rainforests and deserts in Central America, to setting up Traveleyes, a company that provides independent group travel for blind and partially sighted people, Amar has broken down stereotypes and refused to let his eye condition limit him. His inspiring speech encouraged delegates to push limits, embrace change, and appreciate the world through all the senses as he brought the audience to their feet in a much-deserved standing ovation.

The event was a great success and we look forward to organising the next!