In a change with convention

ABTA’s 68th annual Travel Convention was delivered differently this year as an online event – filmed in an impressive extended reality (XR) Studio in London – replaced the association’s three day Convention previously due to take place in Morocco.  

Over 500 delegates logged into our virtual event portal to hear from industry experts about Rebuilding Confidence in Travel. Moderated by ITV’s Royal Editor Chris Ship, the Convention featured keynote speakers, panel discussions, workshops, interviews, an interactive press briefing, and various networking opportunities. 

The customised virtual TV studio unlocked new creative opportunities for our production team and led to feedback from delegates that it felt like they were at the real event!

Although it was disappointing not to be in Marrakech, the event was a huge success. Many positive comments came flooding in about the “slick production” and “amazing tech”.

Congratulations on delivering an outstanding virtual event. We’ve all been involved in many virtual activities over the last six months and I have to say, genuinely, that this was the best.