The production arm of Dellar Davies (formerly PSH) produced events for Carlsberg for 18 years.
On one occasion, Carlsberg UK wanted a ‘Wow Factor’ event for senior managers attending their Carlsberg Management Conference. Our brief was to produce something unusual, in London, at very short notice. So that’s what we did!
As Carlsberg is the official beer of the England football team, we created a mini stadium in a meeting room at the Guoman in London. The theme of football was kept going in between presentations with competitions, short films and a lot of football talk!
The client and delegates agreed that it was a premier league event!
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