Blended Travel Convention

In October 2021, we were tasked with delivering ABTA’s first blended Travel Convention. The event took place in-person at East Wintergarden in Canary Wharf and was televised live via our virtual event portal.

Themed Leading the Way: envisaging and inspiring in extraordinary times, the business sessions featured insights from industry leaders about their experiences of leading throughout the coronavirus pandemic.

One of the highlights of the day was the closing guest speaker, Mohsin Zaidi. The author of A Dutiful Boy gave a compelling talk about his personal story – a memoir of secrets, lies and family love.

Moderated by Chris Ship, ITV News Presenter and Royal Editor, the one-day event featured presentations and interviews with a wide range of speakers who participated on stage as well as via a remote live link. We also used our popular Host Pop Up feature to enable an online host, ABTA’s Head of Membership, to connect directly with online attendees to deliver housekeeping notes and talk about what’s coming up next. There were ample opportunities for attendees to network either in-person or online.

A huge thank you for yesterday, and for all the work that went into making it such a success! It was a fantastic event, which caught the rising tide of optimism perfectly! I know how difficult it has been to operate with the current constraints, and really appreciate your determination and professionalism.

Mark Tanzer, Chief Executive, ABTA