The COVID-19 pandemic meant that ABTA’s 68th annual Travel Convention had to be delivered as a virtual event in 2020, to replace the association’s three-day Convention due to take place in Morocco.
The business sessions were filmed in an impressive extended reality (XR) Studio in central London. The customised virtual TV studio unlocked new creative opportunities for our production team and led to feedback from attendees that it felt just like being at the real event!
Over 500 delegates logged into our virtual event portal to hear from industry experts about Rebuilding Confidence in Travel. Moderated by ITV’s Royal Editor Chris Ship, the one day online Convention featured keynote speakers, panel discussions, workshops, interviews, an interactive press briefing, and various networking opportunities.
Although it was disappointing not to be in Marrakech, the online event was a huge success. Many positive comments were posted on the portal’s discussion forum and on social media about the “slick production” and “amazing tech”.
Congratulations on delivering an outstanding virtual event. We’ve all been involved in many virtual activities over the last six months and I have to say, genuinely, that this was the best.Attendee
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- design and artwork
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