You want to attract VIPs, but don’t know how to ensure they will engage with your online event…
Exclusive benefits
One way to do this is to give your VIPs exclusive benefits, for example: access to some exclusive session content // behind the scenes access // networking with their peers // a VIP event box delivered to their door // VIP discussion groups //and (if permitted) an exclusive in-person social gathering.
Find out what they need and weave this into your event programme.