Travelzoo is an Internet media company that publishes special offers from travel and entertainment companies in North America and Europe.
First established in the US, Travelzoo Europe wanted to celebrate its fifth landmark year by throwing a memorable party for deal providers and staff. The brief was extended to include the inaugural TZoo Awards which rewarded the best deal providers at the time.
We loosely applied the theme of a five year old’s birthday party, with a sophisticated twist to make it suitable for a corporate party for grown ups! The canapés included cheese and pineapple mousse, mini fish and chips, bite size ice cream cones, champagne berry jelly and a birthday cake tower with branded minis. Entertainment included Connect 4, giant Jenga and a Where in the World? competition, with decor including huge bowls of sweets and outsized balloons.
Travelzoo wanted an original idea for their party invitations. Our solution was a birthday card style badge, which became the icon for the event. An 8ft version of the badge adorned the front of the venue, raising Travelzoo’s profile to guests and public alike throughout the day of the event. The badge motif was also featured on the birthday cake minis distributed to every guest, on interior gobos and the invitation cards.
Travelzoo wanted a WOW factor venue for the occasion, so we suggested One Marylebone, a converted church in the heart of London. This neo-classical Grade I listed building provided a stunning backdrop for the party. The venue’s entrance was highlighted with two huge flambeaus and a red carpet, which led guests from the entrance to the party room.
The Tzoo awards became an important and integral part of the event. Opened and closed by Travelzoo Europe’s CEO, the awards – especially commissioned aluminium Z-shaped trophys – were presented by senior Travelzoo staff from the London, Hamburg, Barcelona and Paris offices.
Travelzoo was holding a company meeting in Barcelona and wanted a special logo designed for their event…in a hurry!
Dellar Davies designed a colourful and energised logo which retained the Travelzoo logo and reflected the event destination using our interpretation of Catalan art.
“Just to say, as ever, your team have been total stars. The logo that Michelle has put together for us is FANTASTIC – we love it!”
A team of Travelzoo staff will be undertaking a cycle challenge from London to Paris to raise money for charity. Again, they wanted a special logo to include the Travelzoo logo as well as a London and Paris element, which could be printed onto the team shirts and the water bottles, and included on their Just Giving fundraising page.
Dellar Davies put together around 20 logo options with different variations on the theme.
“Truthfully we think they are all brilliant. You’ve done a great job and have understood our concept perfectly.”