Journeys of Distinction

Journeys of Distinction

Dellar Davies organised an experiential hospitality evening for luxury tour operator, Journeys of Distinction.

It was designed to give customers a sample of the kind of experiences they can expect on a Journeys of Distinction holiday. Guests participated in interactive workshops including: Maori chanting and paddling with a Maori Chief; Villa Maria wine tasting with wine educator Quentin Sadler; an Asian salad culinary master class with Masterchef Runner Up Andy Oliver, and Argentine Tango dancing with dancers from Tango in Action.

As if that wasn’t enough, one lucky guest departed with a diamond won in the ‘diamond in a glass of fizz’ competition.

A magical experience was enjoyed by all...

The Brief

Journeys of Distinction wanted to add something extra to this event which they had trialled in September 09. Dellar Davies was commissioned to come up with some new ideas and to make them use the client’s precise words, ‘beautifully’!

Very often it’s the little touches and the experiences – that may not be noticed individually – that turn a good event into a great event, so this is what we focussed on.


We co-ordinated arrangements for three interactive ‘experience’ workshops including: Maori chanting and paddling with a Maori Chief; Wine tasting with Quentin Sadler, a wine educator; and an Asian salad culinary master class with 2009 Masterchef Runner Up, Andy Oliver. Yes, all the guests paddled and chanted, tasted wine and made Asian salads...willingly!


After the three workshops, we brought in Argentine Tango dancers from Tango in Action to add another layer to the whole experience. It started as a demo, but soon turned into another interactive experience with several guests learning how to flick their legs Latin American style. We also organised a ‘Diamond in a Glass of Fizz’ game, the winner of which went home with a very nice diamond.


We felt it was important to bring our client’s corporate identity into the room in a subtle and attractive way. Selecting the aubergine and pink of their new 2010/2011 brochure, we dressed the service and poseur tables with cloths and bows to match. It was a small detail that made a very big difference to the look of the room.


Our client set themselves a target for bookings from people attending the event and within just two weeks they were well on track for achieving this. The number of cards, letters, calls and emails they received from their customers afterwards was “amazing”. As a result, the event will now be rolled out to another three locations throughout the UK.

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