London International Boat Show

London International Boat Show – Show Stage

Dellar Davies was responsible for the Show Stage at the London International Boat Show for several years. The aim of the Show Stage, powered by luxury boat maker Fairline, was to attract visitors to the less populated stand areas. The Show Stage served its purpose by attracting large audiences and rave reviews.

The Show Stage played host to an engaging schedule of marine themed entertainment and talks. Dellar Davies managed the entire process incorporating creative concepts, content development, project management, screen media, staging and technical production.

Show Opener

The 2010 Show was officially opened by X Factor finalists, Olly Murs and Stacey Solomon. Each sang one of the songs which had helped them on their way to the Final before cutting the ribbon to officially open the Show. The singers posed with a group of Royal Engineers, creating excellent photo opportunities which generated substantial PR coverage across the national press and specialist boating media.

Show Stage Content

Our responsibility was to deliver a continuous programme of activities on the Show Stage for the duration of the 10 day exhibition.

The presentations were about the boating world and included interviews and talks with Boating Heroes and other people who’ve had amazing adventures on water; live link-ups with sailors taking part in the Clipper Ventures Round The World Race and a life jacket safety presentation.

We also produced an interactive daily game show called The Ultimate Holiday where the eventual winner won four boating holidays worth over £20,000 courtesy of Sunsail, The Moorings,
Le Boat and Club Vass.

Show Stage Entertainment

We also organised boating-themed entertainment which was hugely popular with audiences. Students from the Performers College in Essex performed Rock The Boat, a dance spectacular which show-cased boating fashion by featuring the clothes as the dancers’ costumes. Top clothing companies Henry Lloyd, Figleaves, Joules and Helly Hansen test-drove our new fashion format. and loved it! Rock The Boat also incorporated live singers, a jaw-dropping Chinese pole act and incredible supporting graphics which stretched across 60 feet of high and low resolution screens.

Show Stage Features

Space within the Show Stage area was supported by complementary features including a café and a VIP area for the Show’s headline sponsor, Tullett Prebon, as well as Platinum Ticket holders.

We also created space for feature boats, including a Fairline boat, a restored Hunter 19 which was the centrepiece of ‘Boating on a Budget’; two Topper Topaz boats which show-cased the winning entries of the ‘Design A Sail’ competition, and the rowing boat in which two Army captains are going to row around the UK coastline in the summer. The Hunter 19 and rowing boat proved to be especially popular, attracting additional audiences to the Show Stage and vice versa.

Raising Revenue

Revenue to support the Show Stage was secured from headline partner, Fairline, and the fashion houses whose clothes were worn by the Rock the Boat dancers.

Screen Media

The Show Stage was presented at the highest level technically. The main screen was a 6x4m high resolution Toshiba, flanked on either side by low resolution G-Lec screens which created a total screen width of 60 feet. The G-Lec screens allowed us to produce incredible graphics to complement the live camera feed on the high resolution screen.

TV Advertisement

National Boat Shows commissioned Dellar Davies to make 20 and 10 second advertisements to appear on Channel Four, ITV and GMTV throughout the lead up to the Show. Our brief was to highlight the different attractions of the Show to encourage a wider range of visitors from boating enthusiasts to those interested in holidays on water. Using an upbeat extract from Vivaldi’s Four Seasons ‘Winter’, we created a fast moving montage using footage shot at the previous year's Show. A professional voice-over invited viewers to visit the website to ‘book now’.

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