Blended event tip: flexible registration

by Helena Moore, Content Executive and Assistant Producer

Our next tip for delivering a successful blended event is to be flexible with your registration options.

We recommend offering early bird registration rewards to motivate people to register for your event early on. Also, keep in mind that online attendees will often register right at the last moment because they don’t need to make the preparations weeks in advance that those attending in-person may need to. Therefore, it’s important to consider both audiences when you develop your marketing strategy.

Keep the registration type flexible so that delegates can easily alter their plans if their circumstances change. Make it simple for them to amend their online registration to attend in-person, or change to online attendance if health, personal needs, or travel restrictions change.

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