Pulse Marketing is at the cutting edge of AV and custom cinema installation. With some of the world’s finest AV brands in their portfolio, they target today’s luxury lifestyle clients.
With a growing business and changing marketplace, Pulse Marketing approached Dellar Davies to help them progress their expansion plans.
Research lead us to recommend a full brand review. This resulted in the launch of a new identity which reflected the changes within the company as well as portraying Pulse as the market leader. Graphic devices enhanced Pulse’s core components of vision and sound, and provide a versatile tool to use in all marketing communications.
Pulse was exhibiting its latest cutting edge products at the Cedia Home Technology Show in 2010. The exhibition is the leading trade event for the residential custom installation industry. As Pulse is at the luxury end of the market, it needed a stand to reflect its positioning. We produced a high quality theatre-style stand with plasma screen showing an information DVD. On the panels on the outside of the stand, we displayed in-wall ‘invisible’ speakers and the latest plasma screens available in today’s market.
A new ‘lifestyle’ magazine helped place Pulse Marketing at the forefront of exclusive home entertainment systems. It also endorsed the bold steps Pulse has taken, telling an industry facing harsh times that it means business.