Jaeger-LeCoultre, part of the Richemont Group, is one of the leading luxury watch makers in the world.
Following their sponsorship of an event Dellar Davies had organised previously, Jaeger-LeCoultre asked Dellar Davies to manage the launch of their new ladies watch – L’Idéale.
Dellar Davies organised an exclusive invitation-only event for 200 guests in the sumptuous surroundings of Kensington Roof Gardens. We designed and built the set to complement the elegance of the product design, incorporating display cabinets for the watches. One lucky guest won one of the watches during the event, which was presented by Miss Switzerland, and a jazz band provided the music for what was a relaxed and fun occasion.
Following the success of L'Idéale launch, Dellar Davies was asked to organise a marquee at the Royal Windsor Horse Show to preview a new watch range. We designed and constructed a set around display cabinets showing off several Jaeger-LeCoultre watches, as well as the new range, and had a master watch-maker working in the marquee throughout the Show.