Interbuild is the largest trade exhibition for builders in the UK, held annually at Birmingham’s NEC. Interbuild organiser Emap approached Dellar Davies for ideas to enhance the exhibition with new experiential features.
Both Emap and individual stand holders were enthusiastic about our proposals and we were commissioned to design and build major features for Interbuild 2008 and 2009.
Stanley Tools had been running a series of tests known as Judgement Day for builders to go head to head with challenges using Stanley Tools Fat Max equipment. Our task was to take it to the next level and create an experiential feature at Interbuild (the UK’s largest building show).
We designed and built a dramatic arena to attract attention, create a buzz and challenge competitors to enter the ring and take the challenge. Sound, screens and moving lights brought the contests to life as the main feature at the exhibition.
The Arena and Judgement Day challenges attracted large crowds all day long. Competitors received free Stanley Tools products and traffic to the Stanley Tools retail stand was increased due to this prominent brand experience.
The Sector Skills Council for Building Services Engineering held the UK finals of its SkillELECTRIC and SkillPLUMB competitions at Interbuild. For the past two years, we have designed and built the exhibition stand where the finalists battle it out. Each competitor has an individual ‘booth’ where they carry out practical skills tests based on real-life work situations. The competitions are staged back-to-back, each lasting two and a half days.
Dellar Davies designed and built a 90 square metre stand to accommodate CAB and four of its Member companies. CAB is the only trade body representing the UK Aluminium in Building supply chain so it was important that this feature made a good impact.
We built individual booths for each participating member, a shared communications area as well as a ‘meet and greet’ lounge. The stand had a constant stream of visitors and, because it was themed to provide a strong brand identity, it gave CAB and the four Member companies a much stronger presence than they would have had exhibiting individually.
The Intelligent Home was the main feature of Sustainability Street at Interbuild. Built as a home of the future, it demonstrated new ways in which intelligent design, technology and sustainability can be used. The house that Dellar Davies built was a complete two storey, four bedroomed property. We sourced sponsors specialing in construction, interior design and entertainment systems to fit out the Intelligent Home, ranging from building materials like timber cladding, plasterboard, roofing technology, staircase and lift, to fixtures and fittings, entertainment, integrated technology and eco-friendly systems.
Interbuild asked us to create a ‘Construction Forum Theatre’ to form the centrepiece of Sustainability Street where they could hold seminars, presentations and open forums for visitors to the exhibition. We created an amphitheatre with tiered seating which was enclosed by a ‘living wall’. The wall was designed to showcase different materials displaying the various textures and finishes of wood, brass and natural materials available.
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